Meet Gigi Betty & Co.
My Gigi Betty is no longer with us but I think of her every day. How she lit up a room, her love of fashion and family.
How loving her brought me here.
​
I am Nicole Will, the Founder of willGather and Gigi Betty co in honor of my Grandma. My Gigi Betty moved in with my family when I was younger and as a family, we did life together and cared for her. My mom was a caregiver before I even knew what that word meant or would mean to me. Along with my family we got to see what life looks like as you age and the journey it takes a family on, the challenges we face, how we overcome them, and how we build a community of support. As time would pass we would watch her live out her legacy and then I began to live out mine.
​
All around me, I saw people caring for people- and in those conversations realized that in our shared experiences there is so much richness, knowing we are not alone. When we are side by side sharing our hopes and our challenges we can come together and we willGather together because anything is possible.
​
We'll always hold a place in our hearts for those we've loved and cared for along the way- we will carry them with us by passing along more goodness. Looking around it taught me that in the collective, in coming together I saw strength, dedication, joy, challenge, sadness, and hope. But I know for me when I feel overwhelmed or alone, I need to reach out and have a reminder that I am known and that I am understood.
For caregivers and care partners, the challenges that we've overcome- they're meant to be shared. To have a tangible reminder of all that we've overcome and in the quietness of our days and moments, we can be reminded that we are in this together, that someone is thinking of us and we are sharing this path. Whether you are a caregiver, whether you are loving a caregiver, or have been a caregiver- we might feel like those days are long and as we come together as a collective, know that we are a powerful force for good.
Nicole Will is a passionate advocate and connector in the aging community, committed to enhancing the lives of older adults, their families, caregivers, and healthcare professionals. As the creative force behind the top-rated willGather Podcast: Navigating the World with Your Aging Loved One, Nicole provides expert interviews, real-life stories, and practical advice, making it a valuable resource for those caring for aging loved ones.
​
Nicole’s work spans a broad spectrum—she interviews caregivers, CEOs, founders, educators, and thought leaders who are reshaping the landscape of care. Her content addresses crucial topics like caregiver resources and stories, dementia education, age tech, health and wellness, legal and financial guidance, and emotional support.
​
In addition to willGather, Nicole co-founded Think Tank with James Lee, creating a platform and events for other like-hearted individuals to accelerate the work of goodwill, personal development, and deeper relationships. This collaboration amplifies the voices of those dedicated to making a real difference in care.
​
Nicole has teamed up with Carrie Aalberts, known as @dementiadarling, to create spaces for honest caregiver conversations in Gather Darlings podcast. Her work is deeply personal—Nicole's academic background in Social Gerontology, caregiving for her grandma, Gigi Betty, and professional experiences as a Director in a senior living community have equipped her with insights into the needs of the aging population and their caregivers. Nicole's approach blends heartfelt advocacy with strategic innovation, making her a sought-after voice, speaker, and moderator in the care economy worldwide.
​
Whether serving on advisory boards, consulting for aging services, or aspiring to documentary filmmaking, Nicole’s mission is clear: to enrich the journey of care and aging. Through willGather, she continues to build meaningful partnerships, develop impactful strategies, and engage audiences—all with the goal of empowering and supporting our aging loved ones and those who care for them.